Sergio del Puerto, along with his alter ego ZAGALE, is a Madrid-based creative who has spent over 25 years redefining the visual language. His passion for innovation led him to found Serial Cut, an acclaimed studio, and publish two books, "ExtraBold" and "Purely Iconic". He has collaborated with prestigious brands and showcased his work at renowned exhibitions and design festivals worldwide. Curious about new technology, Sergio found in Artificial Intelligence the perfect medium to bring his imaginative ideas to life. For him, AI marks a new chapter, where his boldest concepts come alive through ZAGALE. His AI creations merge contradictions with precision and emotion, crafting surreal visuals that invite viewers into his unique artistic universe, blending the ordinary with the extraordinary.

Hors Piste - Digital Artists

Zagale by Serial Cut - AI

Paranorm Festival - I

Paranorm Festival - II

Paranorm Festival - III

In the horizon of fashion&rsquo;s evolution, garments are precision-engineered in a world where touch is mediated by the gloss of technology, threatening to unwind the threads of human connection. This shift towards a sterile aesthetic signals a transformation in the way we relate, as the clothes designed to adorn our bodies may also subtly distance our hearts.

Cynical Couture

In 2034, the vibrant foliage and trees will be more than mere decorative elements; they will be celebrated as the heroes of the dance floor. This will suggest a society that will have fully embraced environmentalism, integrating it into their social and recreational spaces. The underground music tracks that will be playing in the club will add to an avant-garde ambiance, indicating a space where cutting-edge culture and ecological sustainability will converge.

Eco-conscious club

This editorial pays homage to the &ldquo;artifacts&rdquo; or &ldquo;errors&rdquo; that manifested in the initial iterations of AI generation tools. These anomalies, now intentionally replicated, imbue a fresh visual dimension to these atypical fashion models.

Artifact

In their quiet retirement, the relics of technology submerge in a ceremonial foam bath, a rite of passage into obsolescence, where they are cleansed of their utilitarian past. Unbound by the hum of function, they bask in the sudsy embrace of now, indulging in a tranquility they never knew in their electron-fueled heydays.

Foambites

Inspired from medical skin cross-sections, we have depicted the concept to new heights by transforming the rock formations into a graphic representation of the sedimentary layers and strata that make up the earth's crust.

Sunlit Strata

Caught within the stony grip of concrete, motocross bikers find themselves in an unexpected scenario. This unique tableau is the universe's ironic nod to these tireless riders, demonstrating that even the most audacious adventurers can be halted by steadfast urban structures.

Petrified pedals

Huddled secretly, the puritan community indulged in their forbidden passions, becoming daring voyeurs, capturing and savoring moments that they could never speak of in public.

Taboo Transmission

Veilscape

Valise decay

Sergio del Puerto and his alter ego ZAGALE, is a Madrid-based creative with over 25 years of experience in redefining visual language. His curiosity for technology led him to embrace Artificial Intelligence as the ideal medium to realize long-imagined ideas. Through AI, Sergio blends contradictions with precision and emotion, crafting surreal visuals that challenge perceptions. Each creation by ZAGALE invites viewers into an artistic universe where the ordinary meets the extraordinary, weaving emotion and imagination into a personal experience.