Zagale by Serial Cut - AI

Hors Piste - Digital Artists

Sergio del Puerto, along with his alter ego ZAGALE, is a Madrid-based creative who has spent over 25 years redefining the visual language. His passion for innovation led him to found Serial Cut, an acclaimed studio, and publish two books, "ExtraBold" and "Purely Iconic". He has collaborated with prestigious brands and showcased his work at renowned exhibitions and design festivals worldwide. Curious about new technology, Sergio found in Artificial Intelligence the perfect medium to bring his imaginative ideas to life. For him, AI marks a new chapter, where his boldest concepts come alive through ZAGALE. His AI creations merge contradictions with precision and emotion, crafting surreal visuals that invite viewers into his unique artistic universe, blending the ordinary with the extraordinary.

Paranorm Festival - I

Paranorm Festival - II

Paranorm Festival - III

Cynical Couture

In the horizon of fashion’s evolution, garments are precision-engineered in a world where touch is mediated by the gloss of technology, threatening to unwind the threads of human connection. This shift towards a sterile aesthetic signals a transformation in the way we relate, as the clothes designed to adorn our bodies may also subtly distance our hearts.

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Artifact

This editorial pays homage to the “artifacts” or “errors” that manifested in the initial iterations of AI generation tools. These anomalies, now intentionally replicated, imbue a fresh visual dimension to these atypical fashion models.

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Petrified pedals

Caught within the stony grip of concrete, motocross bikers find themselves in an unexpected scenario. This unique tableau is the universe's ironic nod to these tireless riders, demonstrating that even the most audacious adventurers can be halted by steadfast urban structures.

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Taboo Transmission

Huddled secretly, the puritan community indulged in their forbidden passions, becoming daring voyeurs, capturing and savoring moments that they could never speak of in public.

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