Sergio del Puerto, along with his alter ego ZAGALE, is a Madrid-based creative who has spent over 25 years redefining the visual language. His passion for innovation led him to found Serial Cut, an acclaimed studio, and publish two books, "ExtraBold" and "Purely Iconic". He has collaborated with prestigious brands and showcased his work at renowned exhibitions and design festivals worldwide. Curious about new technology, Sergio found in Artificial Intelligence the perfect medium to bring his imaginative ideas to life. For him, AI marks a new chapter, where his boldest concepts come alive through ZAGALE. His AI creations merge contradictions with precision and emotion, crafting surreal visuals that invite viewers into his unique artistic universe, blending the ordinary with the extraordinary.

Hors Piste - Digital Artists

Zagale by Serial Cut - AI

Sergio del Puerto and his alter ego ZAGALE, is a Madrid-based creative with over 25 years of experience in redefining visual language. His curiosity for technology led him to embrace Artificial Intelligence as the ideal medium to realize long-imagined ideas. Through AI, Sergio blends contradictions with precision and emotion, crafting surreal visuals that challenge perceptions. Each creation by ZAGALE invites viewers into an artistic universe where the ordinary meets the extraordinary, weaving emotion and imagination into a personal experience.

In their quiet retirement, the relics of technology submerge in a ceremonial foam bath, a rite of passage into obsolescence, where they are cleansed of their utilitarian past. Unbound by the hum of function, they bask in the sudsy embrace of now, indulging in a tranquility they never knew in their electron-fueled heydays.

Zagale by Serial Cut - AI

Foambites