This week we love the new project by @lacrapulestudio for @lacoste: "Are you ready to explore new playgrounds?" A question that invites the discovery of unexplored territories where digital art and fashion meet. Lacoste, already well anchored in the 3D universe thanks to its presence in the Web3 ecosystem with the UNDW3 project and its virtual gallery created by Emperia, is joining forces with Samy La Crapule, a visionary artist whom we have followed with admiration since 2019. Samy stood out for his creation "Hermes Girl", one of the first works to subvert the codes of luxury in favor of a 3D aesthetic inspired by gaming. Samy La Crapule, artist, designer and director based in Paris, explores the digital image in all its forms to augment and embellish reality. His work, presented during a temporary exhibition at Ground Effect, questions representations of humans through artificial intelligence, 3D and virtual reality, opening the doors to a world on the border of reality. This collaboration between Samy La Crapule and Lacoste promises to push the boundaries of digital creation, merging the artist's unique visual identity with the heritage and innovation of the crocodile brand. Together, they explore new playing fields, where beauty, identity and technology become the key points of an unprecedented creative adventure.

- Dimitri Daniloff