Chris Labrooy &ndash; born in Scotland &ndash; turned to 3D in order to complete design projects which had proved to be too costly so far. It would become his specialty, enabling him to become a reality &ldquo;extrapolator&rdquo;. Our entire life and consumption environment transformed through typographic, sculptural and architectural jousts. Chris &ldquo;formalises&rdquo; our society &ndash; always with a touch of humour &ndash; by making objects and structures out of fonts, by blasting punchlines, words and letters in an upward dynamic. Although he&rsquo;s not rewriting the alphabet, he uses each one of its 26 elements amidst a high-impact aesthetic, emphasising the style and content relationship. Words become urban epicentres, daily objects, and totem-like structures overlooking men. Monumental mash-ups defined by their colours, energy and humour.

Soctland
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Chris Labrooy &ndash; born in Scotland &ndash; turned to 3D in order to complete design projects which had proved to be too costly so far. It would become his specialty, enabling him to become a reality &ldquo;extrapolator&rdquo;. Our entire life and consumption environment transformed through typographic, sculptural and architectural jousts. Chris &ldquo;formalises&rdquo; our society &ndash; always with a touch of humour &ndash; by making objects and structures out of fonts, by blasting punchlines, words and letters in an upward dynamic. Although he&rsquo;s not rewriting the alphabet, he uses each one of its 26 elements amidst a high-impact aesthetic, emphasising the style and content relationship. Words become urban epicentres, daily objects, and totem-like structures overlooking men. Monumental mash-ups defined by their colours, energy and humour.
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Hors Piste - Digital Artists

Chris Labrooy

Chris Labrooy &ndash; born in Scotland &ndash; turned to 3D in order to complete design projects which had proved to be too costly so far. It would become his specialty, enabling him to become a reality &ldquo;extrapolator&rdquo;.

Chris Labrooy

Pegasus Flying Machine - Nike